Bannon, Carlson and... Liz Truss? Inside the Former PM's Foray for Make America Great Again
Liz Truss, kicked off the premiere of her YouTube show with a promise to reveal "malicious actors" attempting to bring down Britain, the US and Europe. She stated she would lay bare how an "worldwide alliance of liberal activists work to undermine popular rule and the public's choice."
"We're going to look at the Trump revolution and understand how this can be achieved in Britain," she said. "We will interview the key figures of the Make America Great Again campaign."
In advance of the program's debut, there was one particularly enthusiastic supporter. "This represents the dawn of a sort of transformation," stated John Solomon. His conservative Just the News will host the former prime minister's new broadcasts.
Forging Alliances in the Maga Media Ecosystem
UK-based allies, such as a counselor supportive of Reform, have also helped her establish the Truss's program. Its staging is competent, if basic. She has gathered a subscriber base of 10k in her initial seven days and her premiere had 67,000 views during that week.
It is a humble beginning, but in aligning with the journalist, she is being thrust into a mature right-wing media network creating and spreading Maga talking points. Central preoccupations include claims of media suppression by the established press and a aim to eradicate a conspiratorial 'deep state' – which she attributes her downfall to for the swift end of her disastrous time in office.
"Just the News is not widely recognized outside of the pro-Trump media sphere, but it does have gravitas there, largely because of Solomon, who provides analysis on pro-Trump shows like Bannon's 'War Room' podcast and has even questioned Trump," said an anthropology expert, who has closely studied the Make America Great Again phenomenon.
A Divisive Associate
The former PM's foray to bring American conservative media to the United Kingdom has drawn her nearer to contentious individuals such as the journalist.
He founded his media outlet following scrutiny after he was accused of pushing misleading narratives about the President's actions in Ukraine, as well as controversial stories about ex-ambassador to that country.
These allegations were amplified throughout the pro-Trump media, with he appearing as a frequent visitor on Sean Hannity's influential cable news broadcast. Trump himself endorsed Solomon's reporting.
The journalist published the reports about Ukraine in a number of opinion pieces for the political newspaper the political newspaper, where he was moved to a columnist role following internal criticism over his articles. These reports were central in the then-president's request for the Ukrainian government to look into the Bidens in 2019. Those demands resulted in impeachment proceedings against the president. The Senate later voted to acquit the president.
Not long after Solomon left the Hill in autumn 2019, the news organization stated it was carrying out a assessment of his reporting about the Ukraine issue. It determined Solomon had cited questionable informants and stated he "omitted important details about key Ukrainian sources, such as the fact that they had been indicted or were the subject of inquiries."
Entering the Ecosystem
His TV and radio guest spots are a sign of the right-wing media network Truss is entering. Solomon mentioned his endorsement of the program on a broadcast he helps run on the right-wing channel, a political media platform that is home to the Maga influencer ex-Trump strategist Bannon and on which commentator Tucker Carlson also features. Truss has already spoken with Bannon on a debut installment.
By partnering with Solomon and Just the News, the former leader has become a small part in a broader ecosystem of conservative media outlets that frequently share and promote one another's material.
The journalist's podcast and Real America's Voice show have often featured personalities such as influencer Mike Benz, a political voice whose criticism of the US Agency for International Development was cited by the tech billionaire as reasoning behind closing the foreign aid agency.
An International Strategy
Although her awkward delivery and political travails have invited ridicule in Britain, some US observers are taking seriously her attempts to rebrand as a British branch of the pro-Trump media ecosystem.
"One must regard people like Truss as significant, despite the fact that you may not want to accept their words at face value," commented a Democratic strategist, who served in the Biden White House.
"It was evident how in 2024 President Trump used that media network to disseminate his views. Certainly that ecosystem exports and influences debate abroad. It seems quite apparent to me that the conditions in the Britain are akin to what enabled this non-mainstream media network to prosper in America."
Alan Finlayson, said the internet-based conservative network was already making its presence felt in Britain.
"Online platforms transcends national boundaries," Finlayson remarked. "There exists a sort of milieu within which stuff flows – sometimes manifesting in radical ways and sometimes less so – but which is networked."
Hinton said the growth of the online right in the United Kingdom recently meant the "chance to have a increasing influence is significant."
A Transatlantic Ambition
"Both Truss and the Reform UK leader recently spoke at the the major conservative conference, where I observed they echoed Make America Great Again rhetoric before the {king of Maga|